From the benefits of your e-commerce to the cost of the plans to open your account. All you need to know to create your online shop in a practical and straightforward way. Today, facing corporate digitalization has become a necessary junction for the survival of one’s business. This process mainly involves the development of e-commerce sites for online sales.
An online shop may not be affordable for any company in terms of costs. It becomes challenging to get involved in this field, especially for small companies with no significant capital for an initial investment. Shopify has entered the landscape by allowing anyone to start selling online at a low cost and without special technical knowledge. Why is Shopify so strong? Simple, because it is innovative!
The period of crisis that has just passed has significantly changed the habits of consumers who are abandoning the physical market to prefer the online one. To confirm this evolution, the data collected by the Internet-home :
In short, e-commerce, data in hand, is no longer considered the “phenomenon of the moment” but has become a consolidated purchasing practice throughout the national territory.
Listed on the New York Stock Exchange in 2015, it has surpassed the capitalization of eBay, and today, 800,000 companies in the world rely on Shopify. Contrary to what one might think, Shopify does not work as an e-commerce site like eBay or Amazon but as a platform available to those who decide to sell something online.
Shopify is a kind of helpful toolbox to start developing e-commerce. The platform provides everything you need to create an online sales site, starting from registering the domain up to the purchase and sale of goods or services. Among the many advantages that Shopify offers, there is also maximum customization of the graphics and more practical issues such as managing orders and payment.
One of the main advantages of Shopify is to ensure maximum ease in managing the front end. Creating a profile, developing an online store, and managing payments and orders are no longer cumbersome but become simple and intuitive steps. Anyone, even beginners, can enter the online sales market with this platform.
When creating e-commerce, one of the most challenging parts is managing the technical aspect. Shopify, on the other hand, being a SaaS (Software as a service) platform, independently manages its software, providing a cloud service.
If you choose to use Shopify to create your online store, you don’t need to download or install any file or software. This, in addition to simplifying the procedures, guarantees the owner of the e-commerce total freedom from the thought of updates and security problems.
Shopify provides its users with the opportunity to take advantage of different solutions, called Apps, to personalize their store or the inclusion of new features. Apps can be provided by Shopify itself or developed by third parties.
Shopify, unlike e-commerce, is much simpler. To use the platform, it is unnecessary to install software on a paid server and create an account. To start managing your online store right away, you can follow four steps.
Creating an account is a fast, quick, and intuitive procedure. After entering the primary data and setting the basic settings, you can already move on to the next step.
Once the most bureaucratic issues have been archived, you can indulge yourself with creativity and choose what look to give to your online shop. In the beginning, to speed up the procedure, you can also select one of the themes, free or paid, offered by Shopify.
Move on to the practical side: insertion, organization, and division into categories of products to be put on sale. This is one of the most delicate parts of the whole procedure; you have to be careful and precise, especially in the part that concerns the choice of payment systems. The elements to pay attention to at this stage are:
It is dedicated to optimizing the sections concerning privacy and conditions of sale. This step is essential to solidify the pact with the customer by offering them clarity, safety, and reliability. In order not to run into legal problems or misunderstandings, it is, therefore, necessary to enter:
To ensure site maintenance, bug fixes, and security issues are always at an optimal level, Shopify is only accessible for a 14-day trial period. After 14 days, the choice will fall between one of the four subscription plans, which provide a monthly fee and commissions on the store’s sales. If you want to make a long-term investment, from 1 to 3 years, Shopify guarantees a reduction in costs through prepayment.
With a minimum investment of $ 9 per month, Shopify Lite allows you to:
For $ 29 per month, you can purchase the Basic subscription, which provides a 2% commission for each item sold. This is the right choice for those taking their first steps in the online sales sector.
The more advanced level than the Basic stage can be purchased for $ 79 per month. Suitable for companies in the expansion phase, this subscription guarantees additional benefits:
To have access to all the functions of the Shopify platform, the monthly cost is $ 299. This plan should only be considered if the business has large profit margins. Among the extra functions, we find:
Suppose Shopify is suitable for all types of entrepreneurs, including those who want to experiment with new business opportunities even if they are inexperienced. In that case, Shopify Plus is a platform incredibly dedicated to large companies with higher turnover targets than smaller ones.
Since Shopify Plus is dedicated to a different type of business, with other skills and goals, its features are also various. So here’s what changes:
Now that you know all about how Shopify works, are you ready to move forward with the digitization of your business and launch yourself into the online sales market? If you still have some uncertainty, you do not know which solution to choose, or it seems soon to take the plunge, we are at your disposal to talk about it together.
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